is NOT to get you to change your vote. It’s to get you to throw up your hands and not vote in the first place.
If you like candidate A and I make you feel bad about candidate A, you don’t vote for me, candidate B. But if I can get you to not vote, that’s one less candidate A vote I have to overcome to win.
Not voting because it makes you feel better makes it just that much easier to win for the candidate whose policies you don’t like.
THIS.
Remember the purpose of negative advertising
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Thoughtfulfangirling 