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this-is-life-actually:

Aerie gives plus-size men the underwear campaign we’ve all been waiting for

Aerie has just launched #AerieMAN. The new campaign, which coincides with the upcoming release of a mens line, is helping to further swing the body positivity movement to include men in the conversation. While the women’s body positive movement continues to gain steam, the need for male body positivity is often overlooked.

More like this on @this-is-life-actually

Update: Well, turns out this was too good to be true. Aerie’s #AerieMAN campaign was nothing more than April Fool’s joke. 

Naturally, many on Twitter are pissed:

One tweet pointed out how this would look quite different with the tables turned.

wtf. 

(Update: For those questioning if it was a joke, Aerie confirmed via press release it was in fact an April Fools Joke)

Wtfff

WOW

Whoever runs aeries marketing is an idiot

I was expecting a rickroll from all of this but omfg anybody who needs a marketing gig better get their resume printed cause somebody’s job is gonna be available soon.

WOW THATS FUCKED UP!

That’s really fucked up. Wow.

This is just…hurtful??? Like I’m not a dude but I can’t help but feel hurt by proxy.

What an insult.

reblogging to inspire my followers to NEVER BUY FROM AERIE